The Unsung Heroes of the On-Demand Economy

Self-employed vs. entrepreneurs – are they really that different?

The Unsung Heroes of the On-Demand Economy

We need to rethink the notion of entrepreneurship in the on-demand economy and build the tools and infrastructure to support the growing self-employed workforce. There is no shortage of discussion these days about the rise of innovative service marketplaces — like Uber and TaskRabbit. Much of the attention has focused on the benefits to customers and the wave of disruption to established industries and business models. Amidst all this talk, though, what has gone less noticed are the actual people driving this new on-demand economy. These are individuals who, when faced with the choice of deciding who’d be in charge of their livelihood, opted to own it. And in so doing, are having a transformative effect on the very definition of…Read More


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