If you’ve got something to say about accounting or, even better, a specific area of competency within the industry, having a blog will help establish your name online, and in a profession such as public accounting, getting your name out there is important for your career. Personal public relations should involve offline networking as well as an online component. Blogging will allow you to meet like-minded accountants from around the world and gain useful contacts.
But before you rush over to blogspot or wordpress to start your free blog, think for a moment whether you have the time and energy to write at least one article a week indefinitely. Business blogging is different than personal blogging. Each post should be carefully written. Blogging is easy to start but difficult to maintain.
Another difficult part of blogging is finding readers. Be prepared to promote your blog, i.e. find web sites and other publications willing to mention your work.
A good solution is to get one or two other accountants interested in writing about the same subjects as you, so you can share the load.